Digital Marketing Specialist China 中国市场数字营销专员

About Zound Industries 关于Zound Industries

Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has launched a wide range of iconic, award-winning products. Zound currently has around 260 employees, with offices in Stockholm (HQ), New York, London, Paris, Shenzhen and Hong Kong. 

Zound Industries是一家瑞典的生活科技公司,总部设在斯德哥尔摩。 公司于2008年底成立,并于2009年12月面向市场推出了我们的第一批产品。至今已售出超过1000万件产品,在100多个市场建立了分销渠道,并在全球20000多个地点广泛销售。我们对技术、创新和时尚有着真挚的热情,目前旗下的品牌包括Marshall Headphones、Urbanears和阿迪达斯耳机。我们是一个有着260多人组成的成长型团队,在这个快速成长的初创企业中,意味着大量的工作,但与更大的乐趣交织。


At Zound we build audio products that put people first. In an industry that looks the same, we dare to be different and question the status-quo. Behind the scenes, we’re a band of hard-working, fun-loving, problem-solving, easy-going, creative people. And we’re here to bring life to sound. 

Right now, we are looking for a driven, dynamic Digital Marketing Specialist to join our China Marketing Team in Shenzhen. The Marketing department is responsible for all marketing activities in China with guidance and support from our global headquarters in Stockholm.


What you'll do

You will be responsible for planning and executing our Organic Social Media Strategy across our China brand portfolio (Urbanears and Marshall Headphones and Speakers) in addition to assisting in planning and coordinating of paid digital media campaigns for all brands. The responsibilities include social media creative content development, SoMe agency management, and support in driving offline activations. You will also be involved in the development of our social-CRM strategy and working with third party ecom content coordination on Tmall and JD.

我们希望你能为我们旗下的两个品牌(Urbanears 和 Marshall Headphones)的官方社交平台制定传播策略并跟进日常执行,此外还将参与规划和协调所有品牌的媒介购买计划。你的职责会包括社交媒体创意内容的开发,社媒代理的管理,以及协助支持线下品牌活动 你会参与我们social-CRM策略制定,并与第三方一起协调用于天猫与京东的电商素材。

You will be working closely with the PR and Influencer Marketing Specialist, as well as the Interim China Marketing Manager (both in Shenzhen), and the Marketing Director based in Stockholm to align and adapt Global Brand strategies and concepts for the China market. You will also have a dual reporting line to The Regional China Sales Manager.


Your responsibilities

● Help develop and implement SoMe strategy for brand portfolio with focus on content strategy and creative content management for always-on content and product launches


● Ensure that local execution in China is carried out according to brand guidelines as well as proposing and driving local optimization and adaptation of global activities across China’s digital ecosystem


● Coordinate activities with internal and external stakeholders such as digital channel partners, agencies and vendors, influencers and media. Ensure social media content is relevant to China


● Manage Marshall and Urbanears SoMe platforms across Wechat, Weibo and RED including content calendar,  community management, analysis and reporting

管理 Marshall 和 Urbanears 官方社交平台(微信、微博和小红书),包括规划月度内容、社区管理运营、月度分析和报告。

● Supervise and coordinate all creative assets that are localised for SoMe use: events, collabs, campaigns


● Support with PR, event and other relevant projects across brands in-market


Who we’re looking for

In order to succeed you must be a strong team player with a global mindset and local China market knowledge.  You are structured and proactive, and not afraid of executing tasks yourself. You have strong interpersonal skills and enjoy coordinating various activities between different stakeholders and can multitask under pressure.


You have passion, and a proven track record for driving creative, localized campaigns for global brands in China through digital platforms including but not limited to: WeChat, Weibo, Bilibili, Douyin, livestream, RED. We believe that you have at least 2-3 years of work experience in digital marketing, or similar role, preferably with an international context.


As Zound Industries is a global company, strong oral and written communication skills in English is required and you may have opportunities to travel to our headquarters in Stockholm, Sweden.

考虑到Zound Industries是一家全球性的公司,因此需要你有较强的英语口语和书面交流能力。你也会有机会到我们位于瑞典斯德哥尔摩的总部出差。

We look forward to your application!

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, color, national origin, gender, sexual orientation, age, or marital status. We firmly believe that Zound thrives when our employees do and it will in the end lead to better experiences for our consumers.

Or, know someone who would be a perfect fit? Let them know!


Qiaocheng East
518053 Shenzhen Directions View page

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